From the Manufacturer:

The majority of our product development takes place when we are out hunting ourselves.  NeverLost is a company founded by active outdoorsmen and hunters. We take our passions seriously. And we take our gear seriously. Whether you are a weekend adventurer or serious hunter, the outdoors gives you a chance to re-energize and reflect.

The holder is made from nylon and is a specially woven fabric that is created using a weaving technique that makes it highly resistant to rips, tears and other damage

Your outdoor and hunting gear are an important part of any successful outing. It must be rugged, it must be comfortable, and it must be able to save your life, if need be. NeverLost was designed by professional outdoorsmen and hunters to meet all the demands of hunters who spend days in the field to weekend day-hikers. The NeverLost unique color combination of orange and black will not only help you keep track of items that might get lost, but in case of emergency, the colors can become a life saving signal for rescuers.